This year, we’ve seen our organic house cleaning business grow and created a meaningful way to give back to our community. We want to thank all our clients and supporters for a wonderful year!
Our clients understand the value to their families and themselves, of demanding green products and services. We’ve noticed an increase in the number of people requesting nontoxic, chemical-free cleaning.
- Non-Volatile Organic Compound products
- Scent-free and fume-free products
- Cleaning products that are chemical-free
- Packaging for cleaning supplies and equipment that is reusable or recyclable
- Safe and environmentally conscious waste management, reduction and disposal policies
- Non-pollutant and non-allergen vacuums, microfiber cloths, and other cleaning equipment
Whether you are more concerned about the planet or your family’s health, choosing organic, green cleaning products and services makes a difference for both.
Looking back on 2019:
- We partnered with MarinLink to promote Cleaning 4 Kids, whose mission is to provide one free organic, green housecleaning each month to the families of children who live at home and are in treatment for cancer. We donate 10% of our cleaning fee to Cleaning 4 Kids. After years in the cleaning business, I saw several of my friends in the same line of work die of cancer. I decided a long time ago that working with so many toxic chemicals is dangerous to our health. As for founding Cleaning 4 Kids, I wanted to give back. Our goal is to create a safer environment for children who have weakened immune systems, and to lessen the worry and stress for parents and caregivers at this critical time.
- In September, Organic Cleaning Marin became a Certified Green Business. We are always looking for ways to improve our products and services by following the latest research.
What has changed in the last decade when it comes to the commitment to organic, green cleaning products?
Time for a reflective look back on the end of the decade. In 2010, eco-friendly, green, organic products were still on the fringe. Okay, maybe not in California, but across the nation.
A survey conducted by GfK MRI’s Survey of the American Consumer® was based on roughly 25,000 in-person interviews each year. The data shows that half (50%) of adults say (agree “somewhat” or “mostly”) that they are willing to give up convenience in return for a product that is environmentally safe – an increase of three points from 2010 (47%).
The following graphic shows the difference in consumer choice based on age and gender.
Where the rubber hits the road is at the cash register.
Although the number of individuals willing to purchase green products has increased in the last few years, there is little evidence to suggest that purchase of green products has increased; despite environmental concern and positive attitude of customers towards sustainability and green products, market share of green products remains confined to just 1-3% of the entire market (Bray, Johns and Killburn, 2011).
Fortunately, things are changing. The growth of the sustainable marketplace isn’t an entirely new phenomena. According to market research firm Nielsen, just 22% of the world’s consumers were willing to pay more for an eco-friendly product in 2011, despite the fact 83% thought it was important for companies to have environmental programs.
By 2015, according to Nielsen, the number of willing consumers crossed the 50% threshold and dollar-sales of sustainability-committed brands grew four times more than those that didn’t advertise as sustainable. However, research released by professional services firm Accenture last June found consumers still consider quality and price above environmental impact when making a purchase.
While 66 percent of global consumers are willing to pay more for sustainable goods, a full 73 percent of Millennials are (Nielsen defines Millennials as those born from 1977 to 1995).
“Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, they continue to be most willing to pay extra for sustainable offerings–almost three-out-of-four respondents,” Nielsen.
If you’d like to book an appointment in the new year, please contact us at (415) 519-7404.
Happy New Year!